Toward an Agile Product Management: What Do Product Managers Do in Agile Companies?

Abstract The product manager (PM) role is well established in leading technological companies, such as Google, Amazon, Microsoft, and Facebook. PMs are responsible for integrating technical, design, business perspectives when developing software products portfolios. In agile methods (e.g., Scrum), similar responsibilities linked to the Product Owner (PO) role. contrast, large-scale agile, one can find both Owners managers who sometimes compete. Despite widespread adoption of role, attention toward it academic community has been surprisingly limited. this multiple case study, we analyzed 17 interviews with 11 from four companies. We found that facilitated continuous experimentation innovation, supported teams, engaged additional activities achieve optimal development. Our summary management guide working